Name
Description
Problem
Solution
Impact
  1. User Satisfaction: 40% increase in satisfaction scores
  2. Efficiency: 60% decrease in average time to create a landing page
  3. Task Completion: 25% reduction in task completion time
Discovery And Research
  1. User Interviews:
    • Identified key pain points and Understood design template preferences
  2. Surveys:
    • Questionnaires to collect quantitative data
    • Gathered data on desired features and Identified challenges faced by non-technical users
  3. Competitive Analysis:
    • Identified gaps in current tools and Determined unique selling points for the product
Definition And Planning
  1. Information Architecture:
    • Organized content and features
    • Created a sitemap and Defined navigation structure
  2. User FlowMapping:
    • Charted the step-by-step journey
    • Outlined key steps and Optimized flow to reduce friction
Design And Prototyping
  1. Wireframing:
    • Developed wireframes for the dashboard and Sketched template selection and customization layouts
  2. Interactive Prototyping:
    • Created a high-fidelity drag-and-drop editor prototype and Simulated template customization and publishing
Testing
  1. Usability Testing:
    • Evaluated ease of use
    • Identified areas of confusion and Collected feedback on drag-and-drop functionality
  2. ABTesting:
    • Tested template gallery layouts and Optimized the onboarding process
Drag and Drop Interface
Customizable Templates
Mobile Responsive Designs
Integrated Analytics
Review Page
SEO Tools
Overview
Name
Landing Pages Pro
Description
A no-code website builder focused on enabling non-tech, non-designers to easily build landing pages
Duration
3 months
Problem
Non-technical users found creating professional landing pages challenging and time-consuming
Solution
Intuitive, drag-and-drop interface with pre-designed, customizable templates
Impact
  • User Satisfaction
  • Efficiency
  • Task Completion
Design Process
Discovery And Research
  • User Interviews
  • Surveys
  • Competitive Analysis
Definition And Planning
  • Information Architecture
  • User FlowMapping
Design And Prototyping
  • Wireframing
  • Interactive Prototyping
Testing
  • Usability Testing
  • ABTesting
Key Features
Drag And Drop Interface
Intuitive design allowing users to easily arrange elements by dragging and dropping.
Customizable Templates
Pre-designed layouts that users can personalize to fit their branding and content needs.
Mobile Responsive Designs
Layouts that automatically adapt to different screen sizes for optimal viewing on any device.
Integrated Analytics
Built-in tools to track user behavior and performance metrics directly within the platform.
Review Page
A dedicated section for stakeholders to provide feedback and approval on designs before finalization.
SEO Tools
Features that help users improve their website's visibility on search engines through best practices.