Name
Description
Problem
Solution
Impact
  1. User Satisfaction: 40% increase in satisfaction scores
  2. Efficiency: 60% decrease in average time to create a landing page
  3. Task Completion: 25% reduction in task completion time
Discovery And Research
  1. User Interviews:
    • Identified key pain points and Understood design template preferences
  2. Surveys:
    • Questionnaires to collect quantitative data
    • Gathered data on desired features and Identified challenges faced by non-technical users
  3. Competitive Analysis:
    • Identified gaps in current tools and Determined unique selling points for the product
Definition And Planning
  1. Information Architecture:
    • Organized content and features
    • Created a sitemap and Defined navigation structure
  2. User FlowMapping:
    • Charted the step-by-step journey
    • Outlined key steps and Optimized flow to reduce friction
Design And Prototyping
  1. Wireframing:
    • Developed wireframes for the dashboard and Sketched template selection and customization layouts
  2. Interactive Prototyping:
    • Created a high-fidelity drag-and-drop editor prototype and Simulated template customization and publishing
Testing
  1. Usability Testing:
    • Evaluated ease of use
    • Identified areas of confusion and Collected feedback on drag-and-drop functionality
  2. ABTesting:
    • Tested template gallery layouts and Optimized the onboarding process
Drag and Drop Interface
Customizable Templates
Mobile Responsive Designs
Integrated Analytics
Review Page
SEO Tools
1. Overview
Name
Landing Pages Pro
Description
A no-code website builder focused on enabling non-tech, non-designers to easily build landing pages
Duration
3 months
Problem
Non-technical users found creating professional landing pages challenging and time-consuming
Solution
Intuitive, drag-and-drop interface with pre-designed, customizable templates
Impact
  • User Satisfaction
  • Efficiency
  • Task Completion
2. Design Process
Discovery And Research
  • User Interviews
  • Surveys
  • Competitive Analysis
Definition And Planning
  • Information Architecture
  • User FlowMapping
Design And Prototyping
  • Wireframing
  • Interactive Prototyping
Testing
  • Usability Testing
  • ABTesting
3. Key Features
Drag And Drop Interface
Intuitive design allowing users to easily arrange elements by dragging and dropping.
Customizable Templates
Pre-designed layouts that users can personalize to fit their branding and content needs.
Mobile Responsive Designs
Layouts that automatically adapt to different screen sizes for optimal viewing on any device.
Integrated Analytics
Built-in tools to track user behavior and performance metrics directly within the platform.
Review Page
A dedicated section for stakeholders to provide feedback and approval on designs before finalization.
SEO Tools
Features that help users improve their website's visibility on search engines through best practices.
Zero To Hero
Landing Pages Pro
In developing the 'Landing Page Pro Product,' I managed end-to-end design and user research, aligning the product with user needs and stakeholder expectations.
Zero To Hero
Pop-Up Product
At LeadSquared, I designed and developed the 'Pop-Up' feature, turning a concept into a live product. This involved in-depth user research and SASS integration to meet our design goals.
User Research
User Shadowing
Conducting 'User Shadowing' provided deep insights into user behavior, which were crucial for persona building and empathy mapping in my design projects.
Product Feature
Mobile Editor
I led the design of the 'Mobile Editor' feature for our no-code website builder, focusing on mobile usability and intuitive design to enhance user interactions.
Product Feature
Hide on Device
The 'Hide on Device' feature was designed to give users control over content visibility on various devices, improving flexibility and responsiveness in our no-code website builder.
Product Feature
Scroll To
I developed the 'Scroll To' feature, enhancing user navigation within our no-code website builder to ensure a seamless and engaging experience.
Product Feature
Save As Draft
For the 'Save As Draft' feature, I focused on creating a smooth process for users to save their form progress, adding a layer of convenience and flexibility.
Figma Implementation
Design System
I implemented a comprehensive 'Design System' using Figma and Atomic Design principles, streamlining our design process and improving team collaboration.
Landing Page Templates
Design Templates
I created tailored 'BFSI & Healthcare Design Templates,' focusing on industry-specific needs to deliver effective solutions for these sectors.